This page is optimized for a taller screen. Please rotate your device or increase the size of your browser window.

Mortgage Journey: Ethnography's Contributions to Housing Research

Anna Jefferson, Ph.D. & Hannah Thomas, Ph.D.
APPAM 2015


November 13, 2015

This research focuses on lower-income first-time homebuyers and is Fannie Mae’s first ethnographic research project, with a goal to provide insights into these consumers’ personal finances, barriers to homeownership, and experiences with mortgage search.