This page is optimized for a taller screen. Please rotate your device or increase the size of your browser window.

Implementing Total Market Approaches: Family Planning and Beyond

Francoise Armand, Susan Mitchell


June 15, 2015
A Total Market Approach (TMA) is commonly referred to as a process to bring together the public and private health sectors for the purpose of coordinating policies and programs for greater health impact and sustainability. This approach to achieving public health goals, particularly in the area of reproductive health, is increasingly being adopted by donors, governments, and health organizations.