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Abt’s strategic communications and behavior change practice specializes in helping organizations reach the right audiences, at the right time, and in the most impactful way to raise awareness, educate or change behavior.​ Drawing from communication best practices, evidence-based solutions and social marketing theory, Abt’s communication experts tailor solutions to maximize real-world impact and meet communication objectives. Abt’s deep expertise in qualitative and quantitative research offer a differentiated understanding of audiences ensuring audience engagement and co-creation from the beginning of communication planning. Clear and impactful messaging, creative materials, and innovative dissemination tactics through partners and digital platforms maximize audience reach anywhere around the globe. Rigorous evaluation ensures long-term sustainable outcomes and programmatic impact for international, federal, state, and local agencies.

The statistics are head-turning: The Democratic Republic of Congo (DRC) has an estimated $24 trillion in untapped mineral deposits, yet the sixth highest poverty rate in the world. Its health outcomes are similarly out of line with its wealth.

To improve the Reemployment Services and Eligibility Assessments (RESEA) program’s success in helping Unemployment Insurance claimants return to work more quickly, Congress introduced requirements that RESEA programs be supported by evidence of…

Changes to our environment can have an enormous impact on health; Abt works with clients & communities at the intersection of health & environment.  

The changing face of governance discourse due to impacts of COVID-19.

The study of WTA Connect found an impact on exam-based credentials and confidence in career knowledge, but no detectable impacts on employment, earnings,  or family economic well-being.

The study developed an instrument to evaluate the extent mental health programs have organizational factors that promote recovery-oriented service delivery.