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What is humanity’s best defense against a pandemic or other major threat? You’d be partially right to think: high-tech equipment in gleaming new health facilities, a computer farm in the cloud to collect and share data, highly qualified clinical staff, vast sums for vaccine research and development, and expansive budgets funding expensive national public health systems.

Some Cambodian parents fear they can’t give their kids food, clothes, and education – a future. So these desperate parents hand their children over to orphanages, though they aren’t orphans. The children often face poor care and family separation at best…

The demand for healthcare services in the United States is outpacing the number of care providers, and projections show that trend continuing into the future, exacerbating an already overstretched healthcare system. 

By combining technical, communications, and behavior-change expertise while applying the principles of behavioral-economics, Abt campaigns successfully encourage audiences to adopt recommended actions.