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Abt’s strategic communications and behavior change practice specializes in helping organizations reach the right audiences, at the right time, and in the most impactful way to raise awareness, educate or change behavior.​ Drawing from communication best practices, evidence-based solutions and social marketing theory, Abt’s communication experts tailor solutions to maximize real-world impact and meet communication objectives. Abt’s deep expertise in qualitative and quantitative research offer a differentiated understanding of audiences ensuring audience engagement and co-creation from the beginning of communication planning. Clear and impactful messaging, creative materials, and innovative dissemination tactics through partners and digital platforms maximize audience reach anywhere around the globe. Rigorous evaluation ensures long-term sustainable outcomes and programmatic impact for international, federal, state, and local agencies.

The U.S. Department of Labor (DOL) tested the use of a Pay for Success (PFS) approach for funding and evaluating employment services. Under the PFS model, private and philanthropic investors cover the up-front costs of delivering an intervention. Then…

The nation’s ability to identify and respond to outbreaks relies on access to high-quality and timely data for disease surveillance.

Power plants’ cooling systems often are located along coastal waterways and use large amounts of water from oceans, bays and estuaries. As millions of tiny aquatic organisms in the water such as fish eggs and larvae pass through the power plant, the heat…

Where students go to college is key to their educational attainment and later economic success. However, 41 percent of students nationally and about half of those from lower socioeconomic backgrounds undermatch—meaning they don’t attend college or they…

The study of WTA Connect found an impact on exam-based credentials and confidence in career knowledge, but no detectable impacts on employment, earnings,  or family economic well-being.