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Abt’s strategic communications and behavior change practice specializes in helping organizations reach the right audiences, at the right time, and in the most impactful way to raise awareness, educate or change behavior.​ Drawing from communication best practices, evidence-based solutions and social marketing theory, Abt’s communication experts tailor solutions to maximize real-world impact and meet communication objectives. Abt’s deep expertise in qualitative and quantitative research offer a differentiated understanding of audiences ensuring audience engagement and co-creation from the beginning of communication planning. Clear and impactful messaging, creative materials, and innovative dissemination tactics through partners and digital platforms maximize audience reach anywhere around the globe. Rigorous evaluation ensures long-term sustainable outcomes and programmatic impact for international, federal, state, and local agencies.

This report by CRC, Abt, and the National Weather Service profiles public perception of dangerous heat events & recommends actionable messaging.

The Regional Greenhouse Gas Initiative was launched to reduce carbon pollution in 10 states in the Northeast: Vermont, Rhode Island, New Hampshire, Maine, Delaware, Connecticut, Maryland, Massachusetts, New York and New Jersey.

The Abt-led, USAID-funded Healthy Mother, Healthy Baby Activity’s technical assistance helps a Tajikistan lifestyle center improve community health behavior.

Health systems strengthening efforts increasingly focus on integrating fragmented initiatives financed by donors into country-led and financed programs.

Ascend Lot 1 – The UK Government’s Foreign, Commonwealth and Development Office (FCDO) set out to invest £100 million in 11 countries in East and Southern Africa and South Asia to advance the impact and sustainability of national programmes tackling NTDs…

Abt’s evaluation of Medicare’s AIM found $381.5 million in savings, and raised questions about how those savings—and risks—are shared.