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Effective and Innovative Communications Strategies for the COVID-19 Pandemic: How Abt Can Help

Cynthia Klein and Alex Mijares

White Paper

March 31, 2020

In this COVID-19 white paper, Abt Global highlights the importance of a comprehensive behavior change and risk communications campaign to curb the spread of the deadly virus. We recommend using proven frameworks and principles that explain how and why people look for and use health information to manage risk of infection. These include message development, audience outreach, research-based campaign planning, partnerships, monitoring and evaluation, strategies for overcoming complacency, and technological solutions. We also provide our substantive experience in infectious diseases, which informs our communications approaches.

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