Strategic Communication & Behavior Change
Abt’s solutions drive measurable impact in public education, stakeholder engagement, and influence operations in dynamic environments. We help clients reach the right audiences, at the right time, through the most effective channels—combining behavioral science, media strategy, and data-driven methods to inform, persuade, and motivate action.
Our approach integrates the rigor of evidence-based research with the creativity of campaign design and the precision of digital strategy. We draw from decades of experience supporting federal, state, and local agencies as well as foreign assistance and defense missions .
Our communication specialists leverage deep qualitative and quantitative research to understand the values, concerns, and motivations of target populations. We co-create with communities and stakeholders to ensure relevance, trust, and impact from the start. By deploying culturally attuned messaging, compelling content, and platform-specific engagement tactics, we extend reach and build resonance across audiences.
Expertise
- Communications Plan Development
- Audience Research & Analysis
- Strategic Messaging & Content Creation
- Outreach & Digital Engagement Strategy
- Stakeholder Engagement & Partnerships
- Influence Campaign Design & Execution
- Study Recruitment, Retention & Response Campaigns
- Monitoring, Evaluation & Iterative Learning
Clients Include
Administration for Children and Families
Agency for Healthcare Research and Quality
Agency for Toxic Substances and Disease Registry
Bloomberg Philanthropies
Centers for Disease Control and Prevention
Health Resources and Services Administration
JP Morgan Chase
Occupational Safety and Health Administration
Substance Abuse and Mental Health Services Administration
U.S. Department of State
Our Work
Investigation of the complex effects of per- and polyfluoroalkyl substances (PFAS) on the environment and human health
Evaluation partner for two JPMorgan Chase grant competitions to assess outcomes and impacts of economic inequality solutions in neighborhoods and cities
Improving cancer care based on evaluation findings from Medicare’s Oncology Care Model reaching 600,000 people across 33 states over six years
Award-winning crisis communications campaign for CDC to combat Zika that reached 37 million people in the U.S. and Puerto Rico
In Tajikistan, Abt partnered with religious leaders and community networks to deliver health messaging through trusted, locally resonant channels.
Insights
Spotlight On: PFAS, Environmental Contamination, and Health
Abt has extensive experience investigating and addressing the complex effects of per- and polyfluoroalkyl substances (PFAS) in the environment and on human health.
Educating Health Care Providers About MIS-C
The Abt team supported the Centers for Disease Control and Prevention (CDC) in its effort to assess and address the educational needs of HCPs treating pediatric patients with suspected and confirmed cases of Multisystem Inflammatory Syndrome in Children …
Analyzing If An Oncology Care Model Will Improve Care and Lower Costs
Cancer strikes 1.6 million Americans each year. It imposes huge costs: heartache, death, and an estimated $263.8 billion in medical care and lost productivity in 2010, the most recent data available. Cancer care is complex and improving it faces a legal…
CDC’s Zika Domestic Readiness Campaign
After the initial 2016 Zika virus outbreak in Brazil and other countries, the public’s concern waned, and but the Zika virus still posed a threat to women who were pregnant or planning to become pregnant throughout the Americas. In the midst of a rapidly…